INTRODUCTION
Founded by Prince William, The Earthshot Prize is dedicated to tackling the world’s urgent environmental challenges through igniting climate creativity and global action. Shining a light on innovative solutions, the Prize awards 5 of our planet’s most forward-thinking founders £1M to support the ideas that could change our world. More than just a prize, it is a platform for lasting change, uniting nominees from around the globe to build an ever-growing community of pioneers.
THE BRIEF
Working with Justified Studio we evolved the existing brand identity to broaden the brand usage, ensuring a comprehensive and flexible brand system was established to support the long term vision of the organisation, whilst respecting the heritage and prestige of the existing brand. Developing this, alongside broadening and diversifying our storytelling and sharpening our tone and narrative, empowered the Prize to become more relevant and engaging for our new focus on a Gen-Z audience.
THE SOLUTION
The Earthshot Prize needed a platform to engage diverse audiences—from world leaders to grassroots innovators. The flexible toolkit we created enables the Prize to consistently communicate its mission with the clarity and optimism we need to spark meaningful action at all levels. The system is built to adapt, ensuring the brand remains recognisable and relevant in a constantly evolving world.
The new identity champions the inter connectedness of individual actions and their collective impact. Centred around a single global motif, we built a dynamic system that amplifies stories of optimism and hope without distraction. The globe is a timeless, inclusive and scalable device - able to spotlight the unique contribution of single solutions or multiply to highlight how every individual effort adds to a larger movement for change.
Paired with a bright palette that represents each prize category and a bold typographic system, this positions the brand as a home for climate creativity, uniting the world with a powerful call to action.
A supporting colour palette, re-articulated art direction for imagery and video capture, and a considered motion behaviour, come together for a dynamic visual system with flexibility, for engaging multichannel output following an always on approach.
